01
Advertiser
Client Information
Please provide accurate information about the business
or organisation entering into this agreement with Accra Hype.
03
Services
Services Covered
Accra Hype will provide the services described in the
campaign schedule, quotation, proposal or other written
specification incorporated into this Agreement.
Services may include:
- Sponsored articles
- Sponsored social-media posts
- Branded videos
- Event promotion
- Product features
- Interviews
- Social-media campaigns
- Promotional competitions
- Photography
- Videography
- Content production
- Website advertising
- Creator / influencer campaigns
- Other agreed services
Accra Hype will use reasonable efforts to deliver the
agreed campaign materials according to the agreed schedule.
Minor changes to publication timing may occur because of
editorial requirements, platform restrictions, technical
problems, breaking news, public-interest considerations,
events outside Accra Hype's control, or other reasonable
operational circumstances.
Where practical, Accra Hype will communicate material
delays to the Advertiser.
The Advertiser will provide all materials reasonably
necessary for the campaign.
These may include:
- Logos
- Photographs
- Product information
- Video
- Audio
- Brand guidelines
- Advertising copy
- Links
- Contact information
- Disclaimers
- Legal notices
- Other creative assets
06
Responsibility
Advertiser Warranties
The Advertiser warrants that:
- It owns or has permission to use all materials supplied to Accra Hype.
- Its materials do not infringe third-party intellectual-property rights.
- Its advertising claims are accurate and lawful.
- It has obtained all necessary licences and consents.
- Its products and services comply with applicable laws.
- It has authority to enter this Agreement.
- All required regulatory disclosures have been provided.
- It will promptly notify Accra Hype if any supplied information becomes inaccurate.
07
Review
Approval of Content
Where Accra Hype creates content on behalf of the
Advertiser, Accra Hype may provide the content for review.
The Advertiser must review the content for:
- Factual accuracy
- Product information
- Prices
- Dates
- Contact information
- Claims
- Legal disclaimers
- Trademarks
- Other commercial information
Approval may be provided by email, WhatsApp or another
written communication agreed by the Parties.
Once approved, the Advertiser remains responsible for
the accuracy of its commercial claims.
Unless otherwise agreed, the campaign fee includes:
Additional revisions may be charged separately where
they materially change the approved creative direction,
scope or deliverables.
09
Editorial
Editorial Independence
The Advertiser acknowledges that payment for sponsored
content does not give the Advertiser ownership or control
over Accra Hype's independent editorial coverage.
Accra Hype retains editorial discretion over
non-sponsored editorial material.
Nothing in this Agreement requires Accra Hype to publish
content that we reasonably believe is unlawful, misleading
or otherwise unsuitable.
10
Transparency
Sponsored-Content Disclosure
Accra Hype may identify sponsored or commercial content
using appropriate labels such as:
- Sponsored
- Advertisement
- Paid Partnership
- Promoted
- Brand Partnership
- Another appropriate designation
The Advertiser agrees that such disclosure does not
constitute a failure to deliver the campaign.
ACCRA HYPE
Teshie Camp 2 — Accra, Ghana
Email: info@accrahype.com
Telephone: +233 (0) 208154547
WhatsApp: +233 (0) 208154547
Accra Hype does not currently accept payments directly
through the Accra Hype website. Payment instructions
will be provided separately by Accra Hype.
The Advertiser must not make payments to individuals or
accounts not officially authorised by Accra Hype.
Unless otherwise stated, the campaign fee excludes taxes
that Accra Hype is legally required to charge.
Each Party is responsible for its own applicable taxes
and statutory obligations.
If payment is not received by the agreed due date,
Accra Hype may:
- Suspend campaign activities
- Postpone publication
- Require payment before further work
- Suspend future bookings
- Terminate the Agreement where permitted
14
Campaign
Cancellation by Advertiser
If the Advertiser cancels the campaign after Accra Hype
has begun work, the Advertiser may remain responsible
for reasonable costs already incurred.
Where specific cancellation charges are agreed in the
campaign schedule, those charges will apply.
If a campaign must be postponed, the Parties will attempt
in good faith to agree a replacement schedule.
Accra Hype may charge additional reasonable costs
resulting from substantial postponement, rescheduling
or production changes.
16
Intellectual Property
Client Materials
The Advertiser retains ownership of its pre-existing:
- Trademarks
- Logos
- Photographs
- Videos
- Written materials
- Brand assets
- Other intellectual property
The Advertiser grants Accra Hype a limited, non-exclusive
licence to use those materials solely as reasonably
necessary to perform the campaign.
17
Intellectual Property
Accra Hype Materials
Accra Hype retains ownership of its pre-existing
intellectual property, including:
- Templates
- Branding
- Production methods
- Designs
- Website materials
- Editorial systems
- Proprietary processes
- Other Accra Hype intellectual property
Unless expressly agreed in writing, payment for a
campaign does not transfer ownership of Accra Hype's
underlying intellectual property.
18
Intellectual Property
Final Creative Materials
Where the Parties expressly agree that ownership of a
particular final creative work will transfer to the
Advertiser after full payment, that transfer will apply
only to the specific material identified in writing.
Pre-existing Accra Hype materials, templates, methods
and intellectual property remain owned by Accra Hype.
Unless the Advertiser expressly objects in writing before
publication, Accra Hype may identify the Advertiser as
a client and display publicly available campaign
materials in its portfolio, website, social-media
channels or promotional materials.
Accra Hype will not disclose confidential information
solely for portfolio purposes.
20
Performance
Campaign Performance
Unless expressly guaranteed in writing, Accra Hype
does not guarantee:
- Sales
- Leads
- Revenue
- Conversions
- Followers
- Views
- Likes
- Comments
- Shares
- Clicks
- Impressions
- Engagement
- Search ranking
- Any specific commercial result
Third-party algorithms and audience behaviour are outside
Accra Hype's control.
21
Platforms
Third-Party Platforms
The Advertiser acknowledges that social-media and
technology platforms may:
- Remove content
- Restrict reach
- Change algorithms
- Suspend accounts
- Change advertising policies
- Modify functionality
- Experience technical outages
Accra Hype is not responsible for consequences caused
by third-party platform decisions or failures outside
our reasonable control.
22
Compliance
Legal & Regulatory Compliance
The Advertiser is responsible for ensuring that its
products, services, claims and promotional materials
comply with applicable laws and regulatory requirements.
Where the Advertiser operates in a regulated sector,
the Advertiser must notify Accra Hype of relevant
restrictions and provide required disclosures.
Accra Hype may refuse content that we reasonably believe
creates legal or regulatory risk.
23
Protection
Indemnification by Advertiser
To the fullest extent permitted by law, the Advertiser
agrees to indemnify Accra Hype, its owners, directors,
officers, employees, contractors and agents against
claims, losses, liabilities, damages and reasonable
costs arising from:
- The Advertiser's products or services
- The Advertiser's advertising claims
- Supplied materials
- Infringement of third-party rights
- Lack of required licences or permissions
- Breach of this Agreement
- Unlawful conduct by the Advertiser
- Information supplied by the Advertiser that is materially false or misleading
Each Party agrees to take reasonable steps to protect
confidential information received from the other Party.
Confidential information does not include information that:
- Is publicly available
- Was already lawfully known
- Is independently developed
- Must be disclosed by law
Each Party will comply with applicable data-protection
obligations concerning personal information processed
in connection with the campaign.
Where personal information is supplied by the Advertiser
to Accra Hype, the Advertiser warrants that it has the
necessary lawful authority to provide the information.
Where additional data-processing obligations are
required, the Parties may enter into a separate
data-processing agreement.
Either Party may terminate this Agreement where the
other Party materially breaches the Agreement and fails
to remedy the breach within a reasonable period after
receiving written notice.
Accra Hype may terminate immediately where continued
performance would reasonably expose Accra Hype to:
- Unlawful activity
- Significant legal risk
- Serious reputational harm
- Fraud
- Non-payment
- Material breach
27
Termination
Effect of Termination
- Accrued payment obligations remain payable.
- Rights and licences already granted may continue where necessary.
- Confidential information must continue to be protected.
- Intellectual-property provisions continue to apply.
- Provisions intended by their nature to survive termination remain effective.
28
Exceptional Events
Force Majeure
Neither Party is responsible for failure or delay caused
by circumstances beyond reasonable control.
This may include:
- Natural disasters
- Major internet outages
- Government action
- War
- Civil unrest
- Epidemics
- Major cyber incidents
- Platform-wide outages
- Strikes
- Technical infrastructure failures
- Other extraordinary events
29
Liability
Limitation of Liability
To the fullest extent permitted by law, neither Party
will be liable for indirect or consequential losses
arising from this Agreement.
Accra Hype's liability will, to the extent legally
permissible, be limited to the amount actually paid by
the Advertiser for the specific campaign giving rise
to the claim.
This limitation does not apply where liability cannot
lawfully be limited.
Formal notices under this Agreement may be delivered by:
- Email
- Physical delivery
- Courier
- Another written method agreed by the Parties
For operational campaign communications, the Parties may
also use WhatsApp or other agreed communication channels.
31
Legal Relationship
Relationship of the Parties
Nothing in this Agreement creates:
- A partnership
- Employment relationship
- Agency relationship
- Joint venture
- Fiduciary relationship
Unless expressly stated otherwise.
Neither Party may transfer this Agreement to another
party without the other Party's written consent, except
where the transfer occurs as part of a legitimate
business restructuring, merger or acquisition and does
not materially prejudice the other Party.
33
Agreement
Entire Agreement
This Agreement, together with the campaign schedule,
accepted quotation, proposal and any expressly
incorporated documents, constitutes the agreement
between the Parties concerning the relevant campaign.
If there is a conflict, the following order of priority
applies unless expressly agreed otherwise:
- This signed Agreement
- Signed campaign schedule
- Accepted quotation / proposal
- Accra Hype Advertiser Terms
- Other applicable Accra Hype policies
Changes to this Agreement must be made in writing and
accepted by both Parties.
Email confirmation may constitute written acceptance
where legally sufficient.
If a provision is found to be invalid or unenforceable,
the remaining provisions remain effective.
This Agreement is governed by the laws of the Republic
of Ghana.
Subject to applicable law, the courts of Ghana shall
have jurisdiction over disputes arising from this
Agreement.
The Parties may agree to alternative dispute resolution
where appropriate.
37
Disputes
Good-Faith Resolution
Before commencing formal proceedings, the Parties should
attempt in good faith to resolve disputes through
discussion between authorised representatives.
Nothing prevents either Party from seeking urgent legal
relief where necessary.
38
Final Step
Digital Signature & Acceptance
By completing this section and submitting the form,
the Advertiser confirms that the information supplied
is accurate and that they have read and understood
the Agreement.
A
Schedule A
Campaign Details
B
Schedule B
Content Approval
Content approval may be provided by email or another
written communication agreed by the Parties.
✓
Submission
Review & Submit
Important:
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entered. When you click Submit Agreement, a unique
Agreement ID will be generated and the completed
submission will be prepared for WhatsApp.
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